For riders
A taxi ride you actually pick
Here's exactly what happens when you open ROLL — from tap to drop-off.
Choose your driver
Open the map
ROLL shows licensed taxis around you in real time — each with a name, a face, a rating and a car. No anonymous dots.
See real drivers nearby
Type your destination and see which drivers can take you — sorted by arrival time or rating. Every ride runs on the official meter, so choosing the driver you like never costs more.
Pick the ride that fits
Every driver profile shows their ride style — quiet ride, kid seat, pet friendly, English speaker, accessible vehicle. Choose what matters today.
Track, ride, pay in-app
Watch your driver arrive, share your trip with family, pay by card or app wallet, and get a receipt instantly. Cash? Also fine.
Rate and save your favorites
Loved the ride? Add the driver to your favorites and book them directly next time. Great drivers are worth keeping.
Safety is the floor, not a feature
- Every driver is identity-verified with document and face checks
- Every taxi is checked against the national public-vehicle registry
- Trip sharing and an in-app emergency button on every ride
The app is almost here
ROLL launches soon on iOS and Android. Riding starts in Tel Aviv and expands fast.